The age of artificial intelligence (AI) is upon us, and it is no surprise that Formula One – so often a leader in sport when it comes to technological innovation – is playing a role in its ...

Amazon Deal would offer wide distribution for DSG but unclear if tech giant will still make direct investment.

Soccer’s Saudi Pro League (SPL) has partnered with short video platform TikTok for the 2024/25 season. Contract: TikTok signs ...

Channel 4 and others are making serious commitments to disability sport and the rights to the Paralympics are a hot property.

SportsPro examines what is driving the influx of external capital into the sports industry and how much impact it is having.

The AI-generated recaps will be used by ESPN to enhance its coverage of under-served sports, as the NWSL and PLL do not ...

All of the week's Movers & Shakers in one place, including Chelsea chief executive Chris Jurasek stepping down.

The extension means the Spanish-based company will continue handling the motorcycling series’ commercial matters.

SportsPro explores how AI-powered digital twins have the potential to change how sport is played, organised and consumed ...

No broadcaster is currently lined up for UK coverage of Scotland and Northern Ireland's Uefa national team matches.

Rory McIlroy and Scottie Scheffler will take on Bryson DeChambeau and Brooks Koepka in a made-for-TV match in Las Vegas. The ...

Multi-year deal will see Chase Freedom serve as the Women's National Basketball Association franchise’s uniform partner.