Many sales strategies would lead you to believe that building relationships with prospects is an integral part of the sales process. However, the authors of “The Challenger Sale” book, Matthew Dixon ...

Even when a business steadily brings in sales and secures deals, there are times when marketers will want to stimulate demand and boost sales of their products or service in the short term. This is ...

With the help of leading sales experts who have years of sales call experience, we’ve prepared 25 cold calling templates (with tips) to implement into your cold calling processes right now. Sales ...

O que é o método AIDA? Criado pelo empreendedor e publicitário americano Elmo Lewis, o método ou metodologia AIDA é uma técnica desenvolvida para detalhar as fases pelas quais o consumidor passa ...

A sales plan is the first step toward defining your sales strategy, sales goals and how you’ll reach them. A refined sales plan is a go-to resource for your reps. It helps them better understand their ...

No two days are the same in the life of a sales rep. You’re often dealing with a variety of clients that want different things, have different budgets and have different reservations. It’s a lot to ...

Every year, thirty thousand products are launched and 95% of those products fail. With those odds, businesses risk wasting a ton of time and resources if they don’t get their new product right. To ...

In sales, many tasks are now managed through centralized cloud software, including CRMs, email marketing platforms and integration tools, making sales data readily available. Many global, ...

Has there ever been a time in sales like this? Not only have sales reps been working from home, but companies have had to shift to remote selling and adapt techniques so sales reps can fill their ...

Die Telefonakquise gilt als die Königsdisziplin in Sachen Neukundengewinnung. Nicht nur gibt es diverse rechtliche Regelungen zu beachten, auch die Gesprächssituation an sich ist herausfordernd und ...

A company sales culture affects team productivity, employee retention and overall profitability. Understanding sales culture is the first step to evaluating your own and identifying whether it needs ...

The real estate process can be time-consuming, frustrating and full of back-and-forth discussions between sellers, buyers and real estate agents. To streamline the process, it helps to know the ins ...