Understanding what drives consumer trends and motivates shopping behavior helps brands and organizations to align their business strategies with the evolving demands of the market. The rise of ...

Was ist der MSC und was bedeutet das MSC-Siegel auf einem Produkt? MSC steht für Marine Stewardship Council. Der MSC ist eine gemeinnützige, internationale Organisation zum Schutz der Meere und ...

Choosing products with the MSC blue fish label allows you to enjoy eating seafood with the knowledge you have made a positive choice to support well-managed, sustainable fisheries. These fisheries are ...

Purse seines are used in the open ocean to target dense schools of single-species pelagic (midwater) fish like tuna and mackerel. A vertical net ‘curtain’ is used to surround the school of fish, the ...

A range of gears are used in commercial fishing. Every type of gear has some effect on the ocean environment. However, if carefully managed, virtually all gear types can be used responsibly and ...

The MSC Fisheries Standard is used to assess if a fishery is well-managed and sustainable. To become MSC certified, fisheries voluntarily apply to be assessed against the Standard. It’s open to all ...

Applications for the Ocean Stewardship Fund 2024-25 are now open. Find out how to apply below. The Ocean Stewardship Fund offers grants to fisheries that are MSC certified or in improvement projects.

The MSC blue fish label means the product carrying it is made with wild-caught and certified sustainable seafood that meets the MSC Fisheries Standard, a set of requirements for sustainability that a ...

There’s a saying in the seafood industry: the West eats cod, the East eats mackerel and everyone eats salmon. It’s not surprising that this pretty pink, suppertime all-rounder frequently polls as the ...

Each time you go grocery shopping, place an online order, or visit your favorite restaurant, you have the opportunity to vote with your wallet for a healthier ocean for this and future generations.

While companies and organizations around the world have different definitions of sustainable fishing, the MSC definition is widely accepted across borders, among fishery experts, scientists, ...

We set the world's most recognised standards for sustainable fishing and for the supply chains that sell sustainable fish and seafood. When you see fish or seafood products with the blue MSC label, ...