Along with a colosseum-set ad featuring Travis Kelce and Megan Thee Stallion, the effort includes a selfie generator, AR-powered cans and more.

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Timed to marathon season, “Winning isn’t Comfortable” extends a hard-edged approach, showing runners battered by the elements.

Infinite Reality’s President, Global Business Ventures and Partnerships, Rachel Jacobson said, “Through our partnership with ...

CMO Ramon Jones explained why the company will invest the bulk of its annual ad spend to leverage its partnership with the NFL.

Will Levis, who went viral for putting the condiment into coffee, is the name and face of the world's first “parfum de mayonnaise” in an effort by Edelman.

An analysis of 2,200+ brands finds that fewer than a third (29%) of major US brands have bipartisan appeal, with American ...

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Marketers must refine their search strategy as consumers, particularly younger cohorts, shift away from traditional search engines, said Captify’s Mike Welch.

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While AI has its place in the realms of social media, mobile commerce, apps and more, a sea of questions remain around regulation and brand safety.

Focused in the UAE, the “Pay With Your Trend” effort asks consumers to post a trendy video on TikTok featuring the customizable meal to earn free food.