Gestalt Principles are principles/laws of human perception that describe how humans group similar elements, recognize patterns and simplify complex images when we perceive objects. Designers use the ...

Visual hierarchy is the principle of arranging elements to show their order of importance. Designers structure visual characteristics—e.g., menu icons—so users can understand information easily. By ...

Design principles are guidelines, biases and design considerations that designers apply with discretion. Professionals from many disciplines—e.g., behavioral science, sociology, physics and ergonomics ...

Color modes are the settings designers use to show colors consistently across devices and materials. Commonly used modes are LAB, RGB, CMYK, index, grayscale and bitmap, which differ in quality and ...

Design sprints are an intense 5-day process where user-centered teams tackle design problems. Working with expert insights, teams ideate, prototype and test solutions on selected users. Google’s ...

UX roles describe the various parts designers play in the design process. They range from generalist roles—e.g., UX designers and product designers—to specialist ones such as visual designers and UX ...

Complementary colors are the colors that sit opposite to each other on the color wheel. As the name suggests (complementary and not complimentary), these colors help each other stand out. They bring ...

Micro-interactions are small but crucial elements that enhance user experience (UX). They offer intuitive cues and turn routine tasks into enjoyable moments. Learn about their significance in modern ...

Visual design is about creating and making the general aesthetics of a product consistent. To create the aesthetic style of a website or app, we work with fundamental elements of visual design, ...

Empathize is the first stage of the design thinking process. Design teams conduct research to get personal grasps of their users’ needs. They set aside assumptions to obtain insights into the users’ ...

Color symbolism is the subjective meaning humans attach to various colors. People respond to color in three ways—biologically (e.g., red = fear), culturally (e.g., red = wellbeing in many Eastern ...

The interaction design (IxD) process is the methodological approach that designers use to create solutions centered on users’ needs, aims and behavior when they interact with products. The IxD process ...