The arrival of Generative AI two years ago has created new opportunities for news media companies — and sparked endless ...

Until recently, opinion-forming media epitomised reliability, credibility, independence, and pluralism of views. These days, ...

We heard from many companies where the focus was visual content: KCRW, YouTube, Nota, Umi Games, Snap, Verizon, Nexstar, ...

INMA Product Initiative Lead Jodie Hopperton shared new features and tools from Apple, Google, and OpenAI during this week’s ...

The Nine Metros social team approached the Olympics with a dual focus: increase brand awareness and traffic while also ...

At the surface, The Washington Post’s recent loss of 250,000 subscribers after announcing it would not endorse a candidate in ...

Start-ups and vendors are hawking AI tools for media companies that have failed to understand the complexities and concerns ...

Gen Z is more financially savvy than previous generations but also faces a massive amount of misinformation and flawed advice ...

The more granularly media companies can match content to readers, the more compelling an offer is for those readers.

Newsroom leaders should understand audience depth of knowledge, connect content message to readers, and create KPIs for ...

NTM, which has 17 newsrooms in Sweden, has a comprehensive newsroom strategy: fewer but better stories, a focus on seven ...

INMA will hold five virtual town halls to close out 2024 with analysis and discussion from its priority initiatives: GenAI, ...