Whether by academic institutions, medical charities, healthcare journalists, NGOs, or other publications, creating medical journalism for public consumption is a challenge. It usually involves ...
Investigative journalism puts the spotlight on abuses of power, finding stories that are flying under the radar and sharing them in the public interest. Yet cutting-edge twenty-first-century ...
However, when you're focused on meeting deadlines and targets, you can lose track of the essential story behind your content marketing. You might find yourself storytelling without a purpose, ...
Have you ever taken a picture and it's turned out blurry or too dark? If you have — like most of us — then you probably need to learn about ISO. ISO is a number that represents how sensitive your ...
Unlikely as this might seem from social media platforms, we’re living in a golden age of science communication. As newspapers and magazines struggle to fund specialist science reporters, it might seem ...
The most engaging visual stories on the web are built with Shorthand. Browse examples from iconic brands to inspire your next project.
At the time I was deep into university studies, on a stodgy diet of academic articles, doorstop-sized books and dry syllabi. Listicles — sometimes known as list articles or list posts — felt like the ...
ne of the myths of modern marketing is that attention spans are getting shorter, and it follows that the only way to cut through the noise is by going viral with a TikTok dance. Great longform content ...
Using Shorthand, RELX achieved a tenfold increase in reads for their internal communications — and saw employee NPS soar by 20 percentage points. After twelve months with Shorthand, Bonhams has ...
And yet, PDFs are everywhere. They’re a zombie format, dead but still somehow shuffling around the internet. But if PDFs are dead, then what mutant virus is keeping their zombies walking around? In ...
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Across every industry, marketing teams are investing in digital storytelling to publish their content. It’s not hard to see why. The best digital stories take advantage of the power of modern web ...