HubSpot released another huge wave of updates in September, including a ton of announcements at its annual Inbound conference. While the much-hyped new AI capabilities are going to be huge for most ...
There are, to be sure, other issues impacting customer trust, the survey found. They include inconsistent messaging across channels (31%), inadequate customer service (30%) and misalignment of ...
Many marketing organizations spent the last couple of years watching their budgets carefully as interest rates rose and VC money dried up. As a result, many companies invested less in technology than ...
Thanks to its recent IPO, the social media platform Reddit is a hot topic in many circles, including marketing. That’s quite the accomplishment for a company that’s been around for 20 years, which in ...
Martech (a.k.a., marketing technology, including marketing software and marketing platforms) is technology employed in the service of marketing. Martech is used to create, execute, manage, orchestrate ...