From adding new media-buying skill sets to championing the customer experience, Ocado’s retail media and data leader discusses their approach in a competitive landscape.
The US health and wellness company partnered with Impressive to target increased brand awareness and growth in organic rankings through keyword research, content optimisation and creation and link ...
Last week, Ocado Retail launched a new retail media network, Ocado Ads. The offering is notable for arriving fully formed, with ‘full funnel’ options including off-site media and custom audiences; a ...
The backbone of today’s marketing, getting your content strategy right is crucial. This Content Strategy and Editorial Planning training course will guide your team through the key principles of good ...
Online travel agencies and startups are integrating with ChatGPT and Bard to enhance the travel planning (and potentially booking) experience, in an industry that still contains plenty of legacy ...