Altria acquired e-cigarette manufacturer NJoy last year and reported encouragement by its performance in the earnings call. Optimize & Accelerate is part of Altria’s larger smoke-free strategy, of ...

Rather than declaring an unwinnable war on dirty data, Kenvue is employing a data framework and innovation profiler that focuses on asking key questions, developing sustainable business rules, and ...

Having access to more robust data frameworks is helping to advance sustainability efforts across the consumer goods space. At Kenvue, for example, Bernardo Tavares, chief technology and data officer, ...

An Unprecedented Year for Consumer Goods, To Put it Mildly ... It’s not hard to spot the trends in the 2021 Top 100 Consumer Goods Companies list. Incorporating information from the financial results ...

Counterfeiting continues to be a growing concern, particularly in the fashion industry. According to U.S. Customs and Border Protection, 26.2% of all counterfeit product seizures in 2023 were within ...

Analytics Unite, CGT’s premier event that gathers the industry’s retail and consumer goods leaders, is being held in Chicago in 2025. Save the date to unlock new data-driven strategies and learn from ...

Chatbots continue to grow in popularity and complexity in CPG customer service and consumer engagement. For example, Burberry has tapped AI within its chatbots and interactive apps to provide ...

Analytics Unite, CGT’s premier event that gathers the industry’s retail and consumer goods leaders, is being held April 28-30 in Chicago in 2025. Save the date to unlock new data-driven strategies and ...

Stanley 1913, a drinkware manufacturer for PMI Worldwide brand Stanley, is strengthening its supply chain through AI and ML technology that will allow it to quickly get ahead of potential roadblocks.

P&G finds that consumer value is more synonymous with quality, particularly for product categories that are daily-use. “Consumers don't stop washing their hair, they don't stop doing their laundry,” ...

New data gives consumer goods companies a glimpse into how they can better reach customers in this strange, COVID environment. If they act accordingly, brands have a unique opportunity to ride a ...