Kimberly-Clark launched a mobile campaign for its Huggies Pull-Ups training pants brand that is designed to help mothers potty train their kids. Working with Ipsh, a mobile marketing agency that?s ...

This is the product's overall performance score, based on key tests conducted by our industry experts in the CHOICE labs.

This is the product's overall performance score, based on key tests conducted by our industry experts in the CHOICE labs.

The pull-up and barbell row are two classic exercises you’ll see on the gym floor. But which is the most effective for size and strength to develop that superhero back? With the help of an ...

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To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

But there’s one exercise that deserves a place on that list: the pull-up. Despite the fact that the pull-up is often seen as just an upper-body strengthener, reading a list of the muscles pull ...

One case study I really like, which I often mention to encourage new ways of thinking about marketing, is the Huggies diaper example. Until Kimberly-Clark introduced Huggies, Proctor & Gamble ...

Pull-ups are a supreme exercise for bulking up and strengthening your upper body. You use your pulling muscles to pull your ...

If you buy something, we may earn an affiliate commission. In its simplest terms, the pull-up seems pretty basic: hang from a bar, then pull yourself up to it. It’s not complicated, but that ...

They may only require you and the bar, but pull-ups are a test of pure strength. They take time and dedication to execute, but while they’re hard they’re not impossible. “The pull-up is one ...