Gatorade has come a long way since 1965, when it was first invented at the University of Florida as a drink for athletes. In the early days, it didn't exactly taste great - some athletes that drank it ...

Duke Blue Devils basketball phenom Cooper Flagg has only been on campus for a few months, and he’s already making college ...

Here's Cooper Flagg's Gatorade deal explained, including what to know about the Duke star's historic NIL partnership.

Duke freshman, Cooper Flagg makes history signing NIL deals with New Balance and Gatorade before his Blue Devil's debut.

Flagg is one of a number of players capitalizing on their NIL opportunities in this new era of college sports.

Duke freshman Cooper Flagg is signing an NIL deal with Gatorade, making him the sports drink giant’s first men’s college ...

Duke freshman Cooper Flagg, the projected No. 1 pick in the 2025 NBA draft, has reached an NIL (name, image and likeness) ...

Gatorade has announced the signing of Cooper Flagg, the 2024 Gatorade Best Male Player of the Year, to its elite athlete roster as he prepares for his debut season at Duke University. This partnership ...

The latest in hockey marketing news, from a new beer sponsorship to a partnership with player Sarah Fillier and game day recipes. 1 day ago ...

Cooper Flagg, the Blue Devils' 6-foot-9 forward, is signing an NIL deal with Gatorade. He is the first men's basketball ...

Cooper Flagg was announced today as the first men's NCAA NIL basketball player to sign with Gatorade alongside a stacked lineup of NCAA NIL athletes on the Gatorade roster including Paige Bueckers ...