Comprehensive brand research was performed to capture these shared experiences and to establish the institution's positioning, voice, and visual identity that are outlined in these brand standards.

Visuals are a powerful way to engage and create connection. Visual elements like colors, fonts, and graphics are the building blocks to our brand story and personality. The pages in this section ...

The project to create and implement a new university logo and style guide was completed in November, 2014. The visual identity brand guidelines include the university logos, colors, graphics, ...

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

In choosing a brand name that will have a positive impact on your brand identity, it’s wise to take the time to understand what drives the emotions of your target audience and craft a name that ...

Tinio and Lopez discussed “Building and Managing Brand Identity” in the first in a series of the Inquirer’s Campus Talks, organized in collaboration with the University of the Philippines ...

Any website created on behalf of the university, including when grant funds are awarded to the university, must comply with the following UAB research website brand guidelines and UAB web content ...

The brand guidelines document is a map to ensure consistency across all brand platforms. It is a reference tool for those familiar with the brand and it is an educational tool for those who are new to ...

This official guide has been developed to help you understand the Saint Louis University brand. It outlines the standards that will ensure the integrity of SLU’s visual identity as we work together to ...

Candra Huff / Investopedia A brand is a product or a business with a distinct identity among consumers. A brand is created through design, packaging, and advertising elements that distinguish the ...

IRVINE, Calif.--(BUSINESS WIRE)--RGP® (Nasdaq: RGP), a global professional services firm, today revealed a new brand identity and brand architecture to create clarity around the company’s ...

A brand is a powerful tool. It identifies where an organization is, where it's been and where it's going. Saint Louis University's official brand identity helps us communicate what's different about ...