New data platforms with AI capabilities are promising a greater ability to profile, segment and identify similar audiences ...

We spoke with PepsiCo FoodService CMO Scott Finlow the brand's new local campaign, its strategic focus and how Pepsi intends ...

We spoke with Mike Allen, CMO at Denon parent company Masimo, about the campaign collaboration and its goals; Perry’s own ...

TikTok powerhouse and digital trailblazer in the beauty space. CM sister pub AdExchanger spoke with e.l.f. Chief Brand ...

Chief Marketer spoke with Andy Lopez, Global Head of Marketing at Behr Paint, about this year’s program, its myriad marketing ...

A well-aligned budget not only maximizes ROI but also ensures that your marketing efforts are in sync with your business ...

Amazon.com launched a generative AI chatbot to its app just in time for its annual Prime Day sales event. The chatbot, called ...

Marketing budgets are tightening as people brace for economic uncertainty, and CMOs and marketing teams are being asked to do ...

BET+, which first launched in 2019 without ads, rolled out an ad-supported tier in June 2023. Now, the next step for BET+ ...

Google’s recent setbacks, including their reversal on third-party cookies and a major antitrust ruling, mark a pivotal moment ...

The Big Story is celebrating its 300th episode! Back when we started recording The Big Story in 2018, Oracle had just ...

The transition of data measurement from Universal Analytics to GA4 means that marketers need to focus on what to expect, but ...