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Campaign Middle East
1 小时
Publicis Groupe builds commerce marketing with Mars United acquisition
Publicis Groupe will combine the benefits of Epsilon and Profitero, with Mars United’s proprietary data on shopper behaviour.
Campaign Middle East
19 小时
Heinz goes brandless to celebrate Saudi National Day
Heinz launches special green, brandless packaging in an effort to connect with consumers in celebration of Saudi National Day ...
Campaign Middle East
17 小时
UAE, KSA consumers want AI clones to vet ads, shop for them by 2035
The GCC edition of dentsu's Consumer Vision 2035 study shows trends across AI, climate change, and emotion will alter ...
Campaign Middle East
21 小时
WithFeeling appoints Head of Sonic Branding
Joe Dickinson, Chief Music Officer at WithFeeling said, "Keith’s leadership will help us achieve our goal of becoming the ...
Campaign Middle East
16 小时
The power of programmatic DOOH, brand engagement in MENA
Yazle's Dylan Temple-Heald writes on how programmatic DOOH effectively boosts brand engagement, especially in malls in the ...
Campaign Middle East
20 小时
Conrad Egbert to head PRCA MENA
With Conrad Egbert in the lead, PRCA MENA will expand its reach and offerings to students, individual members and corporate ...
Campaign Middle East
22 小时
ICC reveals ‘major update’ to Advertising and Marketing Communications Code
Awareness about the Advertising and Marketing Communications Code changes was raised through billboards, video assets, and ...
Campaign Middle East
12 小时
Why creativity still matters more than data
Everyone, especially brands, agencies and marketers, is so obsessed with and engrossed in the data dump that they have turned ...
Campaign Middle East
1 天
We need to stop talking about the ‘target audience’
MSL's Sophia Boudjemaa writes on how the industry needs to move past the target audience as a measure for effective ...
Campaign Middle East
1 天
Snap reveals platform makeover, new AR Lens Studio, GenAI Suite
Snap reveals a new profile design, toggle between personal & public profiles, video 'replies', a Lens Studio rebuild, and a ...
Campaign Middle East
1 天
Brand safety, intent, full funnel approach in focus at Pinterest Advertiser Summit
Pinterest - in partnership with DMS - highlighted why 25 million people in the MENA region are actively engaging with ads on ...
Campaign Middle East
1 天
How can the UAE build on its best-ever Cannes LIONS ranking in 2025?
Leaders from top ranked MENA agencies react to the United Arab Emirates best-ever ranking on the Cannes LIONS global index.
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