Salience' is a linguistic phenomenon whereby information that is 'given', or 'new', is distributed and presented within a sentence in particular ways that convey its relevance. Although it has been ...
Forehand, Mark R., Rohit Deshpandé, and Americus Reed III. "Identity Salience and the Influence of Differential Activation of the Social Self-Schema on Advertising Response." Journal of Applied ...
Bordalo, Pedro, Marco Tabellini, and David Yang. "Issue Salience and Political Stereotypes." Harvard Business School Working Paper, No. 20-106, April 2020. (Revised January 2021. Available also from ...