If there’s one truth in marketing, it’s this: Being remembered is everything. You can have the best product, the sweetest loyalty program or the best customer service program in the business, but if ...

The paper is published in the journal Nature Human Behaviour. "That study touched on something called memorability, which is ...

Former Trump lawyer Rudy Giuliani scoffed at claims that he is stonewalling surrendering assets to two Georgia election ...

Marketeers use generation effects to bolster the memorability of ads. But what if its effects are laboratory illusions? And ...

Hillary Clinton’s 2016 running mate, provided the second political cameo of the night. Kaine, poking fun at his lack of ...

One of rock and roll’s most iconic guitarists, Pete Townshend discusses his issues with one of the band's most famous hits.

Call of Duty needs a win coming out of last year's universally panned Call of Duty: Modern Warfare III, which earned a 56 on Metacritic. The task falls ...

Black Ops 6's Zombies are jam-packed with secrets, being reminiscent of the best experiences of the IP's past.

First, Compass’ AI can analyze upper-funnel metrics like brand lift, memorability, attention, and distinctiveness, as well as lower-funnel metrics like view-through rate, engagement, and ...

We try our best to determine a pecking order for nine tracks that all could all rank among the best of the band's celebrated ...

Cola's The Santa Stories campaign at the top of 2023's UK Campaign Effectiveness ranking The ability of strong brands to grow ...