YouTube ads can play even when your screen is paused now
First, YouTube subjugated viewers to longer unskippable ads. Now, not even pausing your screen will be an escape from them.
YouTube rolling out ads that appear when videos are paused
The Google-owned video sharing platform has widely rolled out "pause ads" ‒ static advertisements that appear on-screen when a video is paused ‒ to all advertisers. Already popular with various streaming services, experts say pause ads are an easy way for platforms like YouTube to add another revenue stream.
YouTube confirms your pause screen is now fair game for ads
Now, YouTube confirms advertisers can broadly target your paused screentime: “As we’ve seen both strong advertiser and strong viewer response, we’ve since widely rolled out Pause ads to all advertisers,” YouTube comms manager Oluwa Falodun confirms to The Verge.
YouTube ads will now play even when your video is paused
YouTube viewers will have little room to escape ads after the platform announced the launch of its “Pause ad experiences.” The Google-owned platform announced Thursday that it has “widely rolled out Pause ads to all advertisers,
YouTube will now play ads over paused screens, giving users fewer options to dodge them
More ads are coming to YouTube, and users are outraged. The Google-owned company confirmed Thursday that it will present users with ads on the side of their screen whenever they pause a video. YouTube said in a statement to the Verge that it had “widely rolled out Pause ads to all advertisers,
YouTube gives pause button ads a wider rollout
YouTube started piloting the feature in 2023 with a limited number of advertisers, and now they can appear any time you pause your screen.
YouTube pause ads arrive - and the internet is furious
It's happened. YouTube has finally rolled out pause screen adverts as people have noticed them popping up on their screens. This doesn't come as a huge surprise as the video-sharing platform did say they were piloting the feature with limited advertisements last year in what they described as "pause experiences".
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