Promise. But let's be real. "No-makeup makeup" was kind of a sham. Viral TikToks showcase 10-, 12-, 15-step routines with specific techniques, pricey products, and complicated tools... all to make ...

Whether you’re swiping on your favorite mascara or pampering yourself in a full-glam makeup look, one thing’s for sure: the definition is always in the brows. But with so many options on the ...

“I’ve never been a makeup person really. I always love not wearing makeup. For me, makeup has always meant that I’m going to work,” Gwyneth Paltrow told PEOPLE in April 2020. "All through ...

The United Kingdom waterless cosmetics market is set for consistent growth at 4.6% CAGR, driven by the increasing demand for ...

Whether you’re going for a natural daytime makeup look, applying fiddly false lashes, or attacking the tiniest stray hairs with your tweezers, a lighted makeup mirror can help make sure you step ...

If the 76th Emmy Awards are any indication of what’s to come, the popular “clean makeup” trend is now rivaled by experimental, moody beauty. The dramatic shift in color palettes signals a ...

But that’s not to say that fresh-faced complexion makeup didn’t reign on the runways at New York Fashion Week. In the coming weeks, don’t be surprised if you see bold eye looks and dewy skin ...

Balancing all of your products on a crowded bathroom counter and trying to apply your favorite makeup products under harsh overhead lighting gets old after a while. However, picking up one of the ...

The best fall 2024 makeup trends prove that trending beauty looks like high-wattage blush and bold red lipstick aren’t going anywhere anytime soon. Those who prefer a softer makeup approach ...

“Alcohol can dry out and damage brush hairs, and similar to your hair, most makeup brushes are made of natural hairs that need to be nourished,” says Williamson. Makeup artists also recommend ...

With September officially in full swing, the cozy fall vibes are quickly incoming — which means new makeup trends are making their way onto your scroll-worthy feeds. While summer ’24 was ...