Though Walmart is famed for its budget-friendly department stores, experts point out that certain products may be more ...

Here are three reasons it's still a no-brainer buy. 1. It's a growth machine. There are few non-tech companies that can match ...

For its versatility, Bailey called the Benefit Cosmetics Precisely, My Brow Pencil “the love of [his] brow life.” “The balance of pigment, firmness and pliability inside this formula makes ...

Valued at $170, this Sephora collection Advent calendar has pretty much everything you'll ever need (which also means it's ...

When you have eczema, you may already know that some cosmetics irritate your skin -- but that doesn’t mean you have to give up on makeup. Some products may trigger a flare, but others have ...

ULTA faces several challenges as shifting consumer preferences and rising competition reshape the beauty industry.

I'm a makeup artist who swears by a few beauty products from the drugstore. Here are nine drugstore beauty products I think perform better than high-end items. Prices may vary by location.

So, I went to the beauty industry’s most trusted sources to find out what beauty products to ditch after you turn 40 — and what to use instead — so that you can start to look and feel like ...

The brands collaborated on the “Put Your e.l.f. Out There” collection with a campaign featuring Harry Jowsey, who tells PEOPLE his date-night glam secrets e.l.f. Cosmetics/Tinder The beauty ...