If you ever wondered what a modern Toyota Land Cruiser convertible would be like, wonder no more, as the company created its own concept for SEMA, called the "ROX." Abbreviated for "Recreation Open eXperience" concept,

The Open-Air Land Cruiser. Making its debut at the 2024 SEMA Show in Las Vegas, the Land Cruiser ROX — which stands for Recreation Open eXperience — uses the current Toyota La

Toyota will showcase a unique concept based on the Land Cruiser 250 that will debut at the SEMA Show 2024 (Specialty Equipment Market Association Show), which takes place every year in Las Vegas, USA.

Presented at the Toyota booth, the Overland Vision Concept is an entirely new approach for Modellista as it focuses heavily on what the company considers to be the latest trends in off-road customization,

Toyota’s ROX Concept debuts at the SEMA Show with an open-air design inspired by the Land Cruiser’s rugged past.