Strategist writer Rachael Griffiths declared that “the best blue mascara is $13” — but it’s down to just $9 during the sale. Available in a cornucopia of different shades, Revlon’s Super Lustrous lipstick works great “even for those who say they hate red lipstick ,” says makeup artist Emma Elizabeth.

Now through Oct. 5, you can save up to 40% on hundreds of rarely discounted skincare, makeup and haircare products as part of Ulta's Fall Haul.

We've rounded up 20 of the best deals on makeup, skin care, hair care and fragrance to shop now through Oct. 5.

Just in time to help us save some coin, Ulta Beauty is celebrating the new season by hosting a Fall Haul Beauty Event from now until October 5. During this Ulta Beauty sale, customers can save up to 40% on best-selling makeup,