The entrance to the new Toys R Us store in the Harlem Irving Park Plaza. Photo: Justin Kaufmann/Axios The legendary toy store ...

Toys ‘R’ Us is attempting a comeback when brick and mortar stores are closing and online retailers are thriving. Toys ‘R’ Us ...

Joan Verdon is a veteran retail reporter based in Northern New Jersey. Toys R Us is following in the footsteps of the biggest toy manufacturers and creating entertainment content to grow its brand.