The best neutral eyeshadow palettes are as versatile as they are easy to use, with no wasted shades. As for the very neutral ...

From launching a category-defining product to handling knockoffs, Beautyblender CEO Rea Ann Silva has done whatever it takes ...

The best stick foundations have a lot going for them. For starters, they’re buildable and hydrating—and can even double as ...

The best travel jackets for women are comfortable, versatile, and have helpful features, like interior pockets and a stowable ...

We love when skincare and makeup come together, and tinted moisturizer is the perfect example of how to take care of your ...

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links ...

Lila Moss, courtesy of Instagram @lilamoss; Gabbriette, courtesy of Instagram @gabbriette.

Our editor's cart is full of Prime Day beauty deals, with discounts on a cult-favorite lip balm, a Dyson Airwrap dupe, and ...

Fall calls for a style refresh, and after testing more than 70 lipstick shades, we consulted with professional makeup artists ...

Stourbridge bridal makeup artist, Makeup By Mary wants a win at The Wedding Industry Awards 2025 and has been announced as a ...

From hydration-rich formulas to budget-friendly alternatives, we’ve curated the ultimate list of beauty gifts for Christmas ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...