The ruling also took into account how a business or service might dishonestly try to control or obscure unwanted reviews.

The voice of satisfied customers rings louder than any other promotional tool. Their testimonials, brimming with satisfaction and trust, serve as compelling evidence of the value and quality of your ...

In the case of business-to-business (B2B) marketing, testimonials can carry a lot of weight in highly competitive markets and must be carefully planned and executed. Before choosing which company to ...

Both business and consumers recognize the profound influence that consumer reviews and testimonials can have on commercial ...

The Federal Trade Commission has enforced a new rule that prohibits the sale or purchase of fake reviews, in a move to ...

Prospective clients often search for testimonials and reviews of financial advisors on Facebook, Yelp or other social media sites. Often, their searches come up short. That's because advisors ...

The use of testimonials creates a powerful opportunity to amplify the potential reach of positive experiences through word-of-mouth sharing to new audiences. For financial advisors, online ...