Brian Niccol, is keeping the coffee giant’s home base in Seattle, even though he himself lives in Orange County. Since its ...

One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer ...

Niccol emphasized the need for the company to get back to its roots as a coffee house. "It is clear we need to fundamentally ...

Starbucks has released a new holiday cup collection as the company kicks off the fall season this month. On Nov. 7, the ...

Starbucks investors heard more details about CEO Brian Niccol's plan to bring back customers to U.S. stores. Many of the ...

Beginning with the release of its holiday menu on Nov. 7, Starbucks will no longer charge customers extra for soy, oat, ...

"Whether that’s coffee trees growing, beans roasting ... as their holiday cranberry-red make appearances in each of the hot ...

Starbucks is looking to turn its business around by being less of a fast-food chain and more of a neighborhood coffee house. Brian Niccol, the struggling company's new CEO, on Thursday shared his ...

"When we get back to our core identity and consistently deliver a great experience, our customers will come back," Starbucks ...

First up is the Peppermint Mocha, a longtime favorite rumored to return to the Starbucks holiday menu year after year. This ...

New Starbucks CEO Brian Niccol on Wednesday detailed his plan to revive the coffee chain. A central theme: He wants Starbucks ...

Veterans, service members and military spouses can get a free cold or hot tall coffee at Starbucks on Nov. 11 in honor of Veterans Day. The company has a longstanding tradition of working with ...