The new Starbucks strategy: Will CEO Brian Niccol’s plan work?
Niccol emphasized the need for the company to get back to its roots as a coffee house. "It is clear we need to fundamentally change our strategy to win back customers and return to growth. Back to Starbucks is that fundamental change," Niccol said.
Brian Niccol, is keeping the coffee giant’s home base in Seattle, even though he himself lives in Orange County. Since its ...
First up is the Peppermint Mocha, a longtime favorite rumored to return to the Starbucks holiday menu year after year. This ...
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Here's how Starbucks' new CEO plans to overhaul its struggling cafesStarbucks is looking to turn its business around by being less of a fast-food chain and more of a neighborhood coffee house. Brian Niccol, the struggling company's new CEO, on Thursday shared ...
Starbucks has released a new holiday cup collection as the company kicks off the fall season this month. On Nov. 7, the ...
Tis' the season... well not yet, but it will be soon at your local Starbucks. Starbucks' holiday menu will return later this week. Here's what we know.
Beginning with the release of its holiday menu on Nov. 7, Starbucks will no longer charge customers extra for soy, oat, ...
"When we get back to our core identity and consistently deliver a great experience, our customers will come back," Starbucks ...
Veterans, service members and military spouses can get a free cold or hot tall coffee at Starbucks on Nov. 11 in honor of Veterans Day. The company has a longstanding tradition of working with ...
Starbucks is giving customers a sneak peek into what they can expect for in-store cheer. The holiday season returns to ...
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