Starbucks Corp.’s customers have said its coffee is too expensive, and complained that the coffee chain has prioritized sales ...

New CEO Brian Niccol pledges to simplify ‘overly complex’ menu and return to its coffee house roots ...

New Starbucks Chief Executive Brian Niccol recently announced that the company will undergo a series of sweeping changes in ...

Now, new Starbucks CEO Brian Niccol is looking to restart the tradition as a way to entice guests into the coffee shops. He ...

The coffee giant thinks ceramic mugs, a coffee condiments bar and comfy chairs are a good start toward improving its in-store ...

Coffee condiment bars are returning by early next year, he said. So are ceramic mugs for people who want to hang out in Starbucks’ cafe areas. The company is reviewing its coffee-shop layouts to ...

Starbucks’ new strategies are rooted in the same foundational principles that helped the company succeed internationally.

Starbucks CEO Brian Niccol on Wednesday told investors that he plans to overhaul Starbucks U.S. locations, adding more ...

Starbucks (SBUX) is wading through a frothy foam of challenges but has some big plans to get back in customers’ good graces.

There's also a new trio of Cran-Merry Orange Refreshers, new and returning holiday pastries, and seasonal coffee blends, a ...

Starbucks Corp.’s new Chief Executive Officer Brian Niccol, addressing investors for the first time since taking the ...

Starbucks (SBUX) is going prime time. The coffee giant plans to roll out a fresh batch of linear TV ads aimed at engaging ...