Starbucks Corp.’s customers have said its coffee is too expensive, and complained that the coffee chain has prioritized sales ...

Now, new Starbucks CEO Brian Niccol is looking to restart the tradition as a way to entice guests into the coffee shops. He ...

The coffee giant thinks ceramic mugs, a coffee condiments bar and comfy chairs are a good start toward improving its in-store ...

Starbucks CEO Brian Niccol on Wednesday told investors that he plans to overhaul Starbucks U.S. locations, adding more ...

Starbucks’ new strategies are rooted in the same foundational ... For instance, we'll begin to prioritize serving coffee in ...

Starbucks CEO Brian Niccol on Wednesday told investors that he plans to overhaul Starbucks’ US locations, adding more comfortable seating, ceramic mugs and a coffee-condiment bar, with customer ...

Starbucks' new ... TO REVERSE SALES SLUMP Coffee house transformation Niccol said the company intends to revert the cafes ...

Starbucks baristas might be manually writing on the cups again. The practice of writing a customer’s name or drink modifications on their ...

Starbucks to bring back ceramic mugs and messages written in Sharpie pens to revive a coffeehouse vibe at its nearly 40,000 ...

Starbucks Corp.’s new Chief Executive Officer Brian Niccol, addressing investors for the first time since taking the ...

The Seattle-based coffee giant released the bad financial ... macchiatos and other less straight-forward drinks. Further, Starbucks plans to offer ceramic mugs to those looking to drink their ...