PR value is an age old method to measure the monetary value of media coverage secured through PR or pitched efforts. This value is tied to the ‘advertising equivalent’ value of securing a ...

A definitive primer on the functions, factors and history that form the industry. Public relations, or PR, is the practice of strategically managing and guiding how information about an organization, ...

The time has come and exchange4media is all set to acknowledge and translate the exceptional work of the PR agencies by ...

Public relations is a key driver of brand visibility, reputation and engagement, but PR effectiveness is notoriously difficult to gauge. To measure the true impact of these efforts, setting ...

Putin might agree to freeze the conflict along the Line of Contact in spite of prior rhetoric against this scenario in the ...

Congress president Kharge’s comments were in reply to PM Modi’s strong remarks on Congress, where he pointed out Kharge’s ...

Ireland is set to vote in a general election later this month, and has a fairly unique system of deciding who takes their ...

Responding to Prime Minister Narendra Modi's poll-promises dig, Congress President Mallikarjun Kharge called NDA's 100-day ...

Nakia Rohde, public relations manager at Trader Joe's, confirmed that the popular grocery store plans to open a location in ...

Caprino Management, LLC continues to manage the company's transformation and is evaluating acquisition opportunities. The company announced it had entered into agreements to divest Canary Travel ...

Big Tree Cloud Holdings Limited ('Big Tree Cloud' or the 'Company') (NASDAQ: DSY) (NASDAQ: DSYWW), a company devoted to the development, production, and sales of personal care products and other ...