Christmas Day has always been a special tradition in the NBA with a full slate of primetime matchups showcasing some of the ...
Nike and major sports leagues have a long history of working together, which continues to bond them to this day. Nike first ...
Grassroots basketball's premier event for underclassmen, the Nike Elite 100, kicked off in St. Louis on Monday night with a duel between two of the top 2027 prospects in the country. ST. LOUIS ...
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Nike’s Elliott Hill Discusses Role in the Growth of Basketball in First Public Appearance as CEOElliott Hill, who assumed control of Nike on Oct. 14, spoke during a basketball-centered event at the brand's New York City ...
In 1989, as Michael Jordan and the Chicago Bulls were emerging as an elite team in the NB, Nike dropped the Air Jordan 4 ...
Top-20 ranked rising junior Qayden Samuels was among the top standouts during Tuesday's action at the Nike Elite 100. ST. LOUIS, Mo.-- The Nike Elite 100 continued at the Simon Recreation ...
Nike is celebrating the 2024 World Series with the release of the Dunk Low Los Angeles on6. Additionally, sneakerheads got a ...
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