Christmas Day has always been a special tradition in the NBA with a full slate of primetime matchups showcasing some of the ...

Nike has reached a 12-year contract extension agreement with the NBA and WNBA to continue to be the official global outfitter ...

The newly signed 12-year agreement between NIKE, Inc. and the NBA, WNBA, and NBA G League marks a significant milestone in ...

Nike will design and manufacture team uniforms, on-court apparel and fan merchandise for a further 12 seasons.

Nike and major sports leagues have a long history of working together, which continues to bond them to this day. Nike first ...

You'd have to say Nike's basketball relationship has proven very fruitful. One need only look at Michael Jordon's fruit.

Elliott Hill, who assumed control of Nike on Oct. 14, spoke during a basketball-centered event at the brand's New York City ...

Top-20 ranked rising junior Qayden Samuels was among the top standouts during Tuesday's action at the Nike Elite 100. ST. LOUIS, Mo.-- The Nike Elite 100 continued at the Simon Recreation Center ...

In 1989, as Michael Jordan and the Chicago Bulls were emerging as an elite team in the NB, Nike dropped the Air Jordan 4 ...

Nike and the NBA have agreed on a 12-year contract extension that will keep the company as the league’s exclusive uniform and ...

Nike has reached a 12-year contract extension agreement with the NBA and WNBA as their exclusive on-court uniform and apparel ...

Nike has been the NBA’s global merchandise partner since the start of the 2017-18 season, after they struck a deal in 2015 to ...