Their partnership began in October 2023, when Reese — then a college player at LSU — became Reebok's first long-term name, image and likeness (NIL) signing.

NBA legend Shaquille O'Neal became Reebok's president of basketball in October 2023, and Reese became the first athlete signed by the brand under the new leadership. During the summer, Reese become the first rookie from the 2024 WNBA Draft class to launch a product in partnership with an athletic brand by releasing a collection with Reebok.

Reese and Reebok have agreed to a multi-year contract extension with plans to release a signature shoe in 2026, according to Shams Charania of ESPN. Reese was the No. 7 pick in th