NFL Commissioner Roger Goodell emphasizes financial responsibility and the role of NIL in preparing college athletes for the ...

Georgia Gov. Brian Kemp signed an executive order on Tuesday that will allow schools like UGA to pay players directly for the ...

That money comes from donors, brands, and everyday fans, as college sports now requires NIL money to compete. But how likely ...

A former Colorado staffer sought $10 million in name, image and likeness funding from Saudi Arabia in exchange for promoting ...

For advertisers already supporting college sports, the ability to sponsor an athlete directly adds significant authenticity ...

Programs that were struggling mightily to compete even with a 'level' playing field where technically pay for play was not ...

Montana athletes were recently offered a NIL — name, image and likeness — deal of up to $2,400 each to make a series of ...

Since college athletes began to make money on their name, image and likeness, Texas athletes have been cashing in.

ATLANTA — Gov. Brian Kemp signed an executive order Tuesday that allows state schools to directly compensate athletes through ...

Colorado QB Shedeur Sanders is making great use of the NCAA Name, Image, and Likeness rules ranking #1 on On3's NIL Top 10 list.

Formula 1 and Saudi Arabia’s flagship oil company, Aramco, entered into a 10-year partnership for an estimated $45 million a ...

College athletics have changed in more ways than anyone could’ve imagined. When Coach Prime shared his thoughts about players ...