But Dry January paved the way for Sober October, and all of a sudden, booze-free beer is big business all-year round. Now it looks like Michelob Ultra plans to throw its hat in the ring. It’s a wonder ...

“As the non-alcohol beer category continues to grow, there couldn’t be a better time to unveil a superior alcohol-free brew for consumers. Complementing Michelob Ultra’s core product ...

Anheuser-Busch InBev is the largest brewing company globally, with a wide range of popular beer brands under their umbrella, ...

Opinions expressed by Forbes Contributors are their own. I cover the intersection of sports and money. Surfing is a completely different space than golf and most other sports sponsorships that ...

Michelob Ultra looks at the downside of being automated in "Robots." Verizon honors first responders and their impact on football players and coaches with new campaign in "NFL launch." ...

Michelob Ultra commits to helping turn farmland into organic space. See the trailer for "Minions: The Rise of Gru." Check out the James Bond movie trailer for "No Time To Die." ...

Michelob Ultra’s further investment into sports is certainly paying dividends. The brand, under the Anheuser-Busch umbrella, is the second-largest beer brand in the U.S. by volume. According to ...

The exclusive Michelob Ultra Club offers an all-inclusive experience in an elevated social environment. Membership includes access to four or six luxury seats at all events in the Toyota Center ...

The initiatives are part of a contest from Michelob Ultra is running that gives one lucky golf fan a trip for four to play rounds of golf on four professional courses. For a beer brand ...

Forest Hills Country Club was a great venue for the Michelob Light Classic, but most of the field must be thrilled that the tournament has found a new home this season. Nothing against the old ...