This case study describes a parody campaign by Kraft, the US food company, which promoted its Oscar Mayer bacon product. People love bacon, but they aren't particularly choosy about which bacon they ...
What were the objectives for the creative work? Oscar Mayer was the first brand to introduce 'pre-sliced' bacon to the U.S. in 1924. Since then, it has become a staple of the American breakfast, 1 a ...
Bacon has reigned supreme over the cured meats this past decade. Oscar Meyer has taken notice, and now they are unashamedly marketing it in all its fatty, high-calorie glory. Adweek published an ...
Judge Sara S. Lisznyai called Meyer a “danger to society” and agreed to follow a Killebrew (sentencing) Agreement stipulated in a plea bargain that sentenced Meyer to concurrent 35-240 month prison ...
While many know Oscar Mayer for the brand's tasty hot dogs, deli meats and more, the company is exploring a new area of food with its first snack, the Bacon Cheddar Flavored Popcorn. The new treat ...
Find your bookmarks in your Independent Premium section, under my profile This election is still a dead heat, according to most polls. In a fight with such wafer-thin margins, we need reporters on ...
An curved arrow pointing right. If you're single, lonely and hunger for bacon you're in luck. Oscar Mayer has released a new dating app to help bacon lovers find love. Here's how it works.