This case study describes a parody campaign by Kraft, the US food company, which promoted its Oscar Mayer bacon product. People love bacon, but they aren't particularly choosy about which bacon they ...
Bacon has reigned supreme over the cured meats this past decade. Oscar Meyer has taken notice, and now they are unashamedly marketing it in all its fatty, high-calorie glory. Adweek published an ...
While many know Oscar Mayer for the brand's tasty hot dogs, deli meats and more, the company is exploring a new area of food with its first snack, the Bacon Cheddar Flavored Popcorn. The new treat ...
Both candidates have denied wrongdoing. The most recent is a complaint against Bacon filed by Nancy Meyer of Cedar Bluffs with the House Office of Congressional Ethics, which screens and forwards ...