Global testing is not an option but an imperative for your business if you want it to grow and succeed in today's connected ...

The Saturday after Thanks Giving could be a big day for small businesses. American Express, which set up the promotional ...

Marketing campaign templates help you add structure and clarity to upcoming campaigns. They can also help ensure each ...

According to a new report from Ebiquity and the World Federation of Advertisers (WFA), 50% of global advertisers plan to ...

As consumer behavior continues to shift toward digital platforms, companies that neglect having a strong digital marketing ...

QUESTION: My business is affected by seasonal trends. Can you provide some ideas for marketing my business during the ...

MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.

To get the best out of email marketing, store owners in the UK need the right tools. In this post, we’re sharing some of the ...

Tufts Medicine's new marketing chief plans to engage patients across platforms and devices to boost the academic health system's ...

The “Your Medicare Matchmaker” campaign aimed to empower consumers and inform them about their coverage options.

The health insurance provider turned to nearly two dozen New York-based creators to raise awareness around its plan for ...

After transforming a small leather shop in Milan into a $19 billion luxury empire, Miuccia Prada and Patrizio Bertelli have ...