Suntory Global Spirits whiskey brand Basil Hayden saw sales and brand health metrics grow after it ditched its most ...

Diageo, the British conglomerate behind Don Julio, Guinness and Johnnie Walker, announced the acquisition of non-alcoholic ...

In a strategic move to reinforce its position as a leading player in Nigeria’s premium spirits market, Lord’s London Dry Gin ...

Diageo's U.S.-listed shares rose Thursday but remain down for the year so far. The owner of liquor brands like Guinness, ...

Many of us have ordered shots at a bar without thinking twice about it. As for where that name comes from, though, there's no ...

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits, a Chicago-based spirits brand that was launched in ...

The company said this endeavor is rooted in inclusivity, noting it makes its vodka more accessible to people who are Blind ...

Champagne Billecart-Salmon is stepping into the alcohol-free sector with a new partnership with Jukes, a non-alcoholic drinks ...

Diageo has acquired non-alcoholic spirits brand Ritual Zero Proof, as part of its strategy to meet growing demand for alcohol ...

Paul Basford of William Grant & Sons discusses marketing strategies and liquor industry trends on the Marketer’s Brief ...

Spirit of Gallo, the liquor division of E.&J. Gallo Winery, is expanding its profile through a partnership with a brand of ...

The Detroit Lions are celebrating the season with the launch of Grit City Spirits. The collaboration with BOTLD includes ...