Ofek, Elie, Jill Avery, and Jose B. Alvarez. "J.C. Penney's 'Fair and Square' Strategy (B): Out with the New, In with the Old." Harvard Business School Supplement 514-085, January 2014.
Ofek, Elie, Jill Avery, and Jose B. Alvarez. "J.C. Penney's 'Fair and Square' Strategy (C): Back to the Future." Harvard Business School Supplement 514-073, January 2014.
As a retailer with a more than 120-year history, J.C. Penney has navigated plenty of shifts in the retail space. Today, the department store chain is focused on protecting its future since ...
In 2004, J.C. Penney approached him about becoming chief executive. The company was facing fierce competition from Macy’s, Target, the Gap, T.J. Maxx and online shopping. To Mr. Ullman ...