‘As a design studio, our aim was to find a way to incorporate joy into that functionality.’ The Bruta Kitchen collection for Superfront is a new interpretation of the brand’s approach to breathing new ...
You probably know IKEA for its kitchen cabinets and budget bookcases (and the meatballs, of course), but the furniture and home décor giant actually offers a lot more than DIY furniture. If you have ...
Norton, Michael I., Daniel Mochon, and Dan Ariely. "The IKEA Effect: When Labor Leads to Love." Journal of Consumer Psychology 22, no. 3 (July 2012): 453–460.
IKEA sometimes seems like a DIY store disguised as a furniture store. We may go there looking for a new sofa or kitchen table, but, to the DIY enthusiast, it’s a shop full of possibilities.