Hibiki 40 Year is the latest in a long line of new expressions with a five-figure price tag. Many may scoff at ultra-premium expressions, but they’re here for a reason.

The suggested retail price is $35,000 a bottle ... credibility by looking at the label. Suntory created the Japanese whisky industry 100 years ago. Hibiki 40 Years Old is a monumental blend ...

the 55-year-old whisky wore a US$27,600 price tag, and you had to enter a lottery to buy it; today you’re looking at over ...

First-class travel on Japan’s airlines now comes with another perk: Limited-edition bottles of Suntory’s Hibiki 100th anniversary whisky at a relatively reasonable close-to-shelf price.

A week later, on October 3, The House of Suntory announced the release of Hibiki 40-Year-Old, priced at $35,000. These ...

The Hibiki label was launched in 1989 as a marriage of malt whiskies from Suntory’s storied ... the 55-year-old whisky wore a US$27,600 price tag, and you had to enter a lottery to buy it ...

Now it is launching an exquisite new whisky: Hibiki 40 Years Old. Inspired by the ancient Japanese philosophy of Wabi-Sabi, the House of Suntory’s whisky blenders believe that whisky ...

Tokyo, Nov. 8 (Jiji Press)--Suntory Spirits Ltd. said Thursday that it will raise shipment prices for 208 beverage items by 4-11 pct on April 1 next year due to soaring materials and ...

Hibiki, meaning ‘resonance’ in Japanese ... in a harmonious symphony that is a paragon of Japanese whisky and The House of Suntory’s most awarded blend. Inspired by the 24 ‘sekki ...

With an alcohol content of 9 percent and a price of 600 yen, the Suntory Premium Highball Yamazaki-Bright and Rich Flavor is both stronger and more expensive than the average canned cocktail in Japan, ...