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Goldfish isn’t just for kids anymore, apparently. The fish-shaped cracker brand wants to appeal to adults, so it’s changing its name for the first time ever to something much more serious ...

With a cheeky rebrand, Goldfish takes aim at adult snackers, reminding them that the beloved cracker can be more than just a kid’s treat. Goldfish, the crunchy snack loved by toddlers and ...

Then he said, “I have a goldfish at home that I need to care for.” I told him I thought the judge would laugh at me if I made that argument. He begged me to do it anyway. When I did ...

Goldfish is rebranding to Chilean Sea Bass crackers to “remind” Gen Z and millennial customers that the nostalgic snack is intended for all generations Sabrina Weiss is the Editorial Assistant ...

Goldfish crackers are synonymous with hungry kids, but the company is betting that a sophisticated name change could expand that audience. The Pepperidge Farm snack brand is tweaking its name for ...

Say goodbye to Goldfish. At least for a little while. On Wednesday, the famous snack brand announced it's officially changing is name to Chilean Sea Bass, which will be available for sale on ...

The snack that smiles back has a new name. The beloved Goldfish cracker's new name will temporarily be Chilean Sea Bass Crackers, the brand announced Wednesday. The name change comes as the brand ...

NEW YORK -- Goldfish crackers are synonymous with hungry kids, but the company is betting that a sophisticated name change could expand that audience. The Pepperidge Farm snack brand is tweaking ...

Goldfish crackers are synonymous with hungry kids, but the company is betting that a sophisticated name change could expand that audience. Goldfish crackers are synonymous with hungry kids, but ...

Goldfish isn’t just for kids anymore, apparently. The fish-shaped cracker brand wants to appeal to adults, so it’s changing its name for the first time ever to something much more serious ...

Your favorite childhood snack is growing up. Starting Wednesday, October 23, Goldfish, the iconic Cheddar cracker that smiles back at you, will be officially renamed “Chilean Sea Bass.” ...