Comprehensive brand research was performed to capture these shared experiences and to establish the institution's positioning, voice, and visual identity that are outlined in these brand standards.

The project to create and implement a new university logo and style guide was completed in November, 2014. The visual identity brand guidelines include the university logos, colors, graphics, ...

Below are just 5 of the reasons why branding is so important for your business: Identity: Corporate branding gives your business an identity. Your slogan and logo become the face of your business ...

Visuals are a powerful way to engage and create connection. Visual elements like colors, fonts, and graphics are the building blocks to our brand story and personality. The pages in this section ...

In choosing a brand name that will have a positive impact on your brand identity, it’s wise to take the time to understand what drives the emotions of your target audience and craft a name that ...

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

Tinio and Lopez discussed “Building and Managing Brand Identity” in the first in a series of the Inquirer’s Campus Talks, organized in collaboration with the University of the Philippines ...

Cell C has unveiled its bold new brand identity that is a nod to the purpose, To be an ally to those Cell C serves, designed in partnership with design agency Shift. Cell C has unveiled its bold ...

--(BUSINESS WIRE)--RGP® (Nasdaq: RGP), a global professional services firm, today revealed a new brand identity and brand ... strategies regardless of their corporate lifecycle or unique ...

As part of Typography Week at Creative Bloq, we've been looking at examples of the impact of typography in branding, including the use of fonts in famous logos. But where did the relationship ...

The refreshed identity boosts Canva's playful brand voice, ditching mundane corporate copy to amplify the brand's vivid ...