In 2017 TUMS launched "Chewy Bites", an antacid that works just as fast as regular TUMS, but tastes delicious, thanks to its tasty outer shell and soft, chewy center. A group in which TUMS does not ...

Tums and other antacid medications can help relieve this unpleasant sensation, otherwise known as indigestion, along with the ...

To drive consideration and purchase intent of the new TUMS Chewy Bites with Cooling Sensation, TUMS sought to appeal to millennials. From a business perspective, this target is needed to maintain ...

Rolaids (calcium carbonate/magnesium hydroxide) and Tums (calcium carbonate) belong to a class of over-the-counter (OTC) medications known as antacids. These medications treat symptoms associated with ...