America's top domestic beer brand taps into the NA trend. Can Michelob Ultra Zero become one of the most popular beers in ...

Miller High Life reintroduced High Life Light last week after discontinuing the beer in 2021 along with 10 other ...

Fall is ON. The days are getting crisper and the nights longer. It’s time for campfire drinking that demands the right kinds ...

The head brewmaster for Weihenstephan, the world’s oldest brewery, has a secret: He really likes alcohol-free beer.

Upland Brewing Co. recently released its first non-alcoholic beverage — HopRX. The drink features lime and citrus flavors ...

Down but never quite out, the lighter, low-calorie version of the "Champagne of Beers" plots a return to store shelves.

AB InBev’s Anheuser-Busch announced Michelob Ultra Zero, a nonalcoholic variety of its beer, which will debut in January 2025 ...

MUNICH, Germany: Alcohol-free beer is gaining traction in Germany, including at Oktoberfest, the world's most famous beer ...

Consumer surveys often produce contradictory findings when it comes to the push and pull between wellness and indulgence.

To launch XXXX Ultra, the new Ultra zero-carb beer within the Lion portfolio, Thinkerbell has concocted a new campaign reminding Aussies that beer is the only Zero Carb drink “worth giving a ...