America's top domestic beer brand taps into the NA trend. Can Michelob Ultra Zero become one of the most popular beers in ...

it’s pretty easy to understand how pounding back beers can lead to consuming quite a few carbs in one night. While beers vary in carbohydrate content based on the type of brew, the average 12 ...

This year marked the first time an alcohol-free beer garden opened at Oktoberfest in Munich as the sober-curious trend grows ...

Upland Brewing Co. recently released its first non-alcoholic beverage — HopRX. The drink features lime and citrus flavors ...

Australia’s zero-alcohol beer market is gaining traction with no-alcohol versions of popular brands like Carlton Zero. Low and zero-carb options have also hit the Australian beer scene.

Fall is ON. The days are getting crisper and the nights longer. It’s time for campfire drinking that demands the right kinds ...

Miller High Life reintroduced High Life Light last week after discontinuing the beer in 2021 along with 10 other ...

To launch XXXX Ultra, the new Ultra zero-carb beer within the Lion portfolio, Thinkerbell has concocted a new campaign reminding Aussies that beer is the only Zero Carb drink “worth giving a ...

Nick Cogger gave The Inspired Unemployed their first paid gig as influencers, shelling out $500 for them to promote his ...

Lion has released a new zero carb beer, with a creative campaign developed by Thinkerbell to support its launch. The beverage organisation’s latest XXXX product is named ‘XXXX Ultra Zero Carb ...

AB InBev’s Anheuser-Busch announced Michelob Ultra Zero, a nonalcoholic variety of its beer, which will debut in January 2025 ...

Consumer surveys often produce contradictory findings when it comes to the push and pull between wellness and indulgence.