Mountain Dew (6.3%), Coke Zero (3.8%), Diet Pepsi (3.5%), Fanta (2.9%), and Canada Dry Ginger Ale (2.2%) rounded out the top 10 brands by market share at the end of 2023, according to Beverage ...
While Dr Pepper, Snapple and Canada Dry are iconic, the slow degradation of both Pepsi’s and Coca-Cola’s market share illustrates that nothing is eternal. KDP must manage their brands well to ...
While consumers are drinking more Coke, Coke Zero, Dr Pepper and Canada Dry, Pepsi's soda sales are struggling. PepsiCo has focused on marketing and investing in snack brands in the United States ...