Viant Technology, a provider of AI-powered programmatic advertising, today announced it acquired IRIS.TV, a global content data platform built for CTV. Viant said: “Major content owners and platforms ...
As the mid-market sector gains momentum, StackAdapt, a multi-channel programmatic advertising platform, is making strides in empowering advertisers with premium ...
Shashi Sinha, CEO of IPG Mediabrands India said at the recent e4m Confluence that the introduction of a premium panel to track high-value households will provide a better view of premium audiences ...