Throughout the CTV market, there is an ongoing push for higher levels of transparency and control – and for good reason.

U.S. president-elect Donald Trump is starting to fill key posts in his second administration, putting an emphasis so far on ...

Viant Technology, a provider of AI-powered programmatic advertising, today announced it acquired IRIS.TV, a global content data platform built for CTV. Viant said: “Major content owners and platforms ...

Advertisers new to CTV tend to misunderstand performance metrics and overemphasize low CPMs as a measure of success.

Samsung Ads has revealed research, conducted by LongTerm CoLab and in partnership with ISBA, forging a new path for ...

Rapper Nelly won't face drug charges following his arrest this summer at a St. Louis-area casino, a prosecutor said.

As the mid-market sector gains momentum, StackAdapt, a multi-channel programmatic advertising platform, is making strides in empowering advertisers with premium ...

Television advertising makes sense in certain cases to achieve reach, but there are execution pitfalls to be avoided.

Here's a guide on how to watch Canadian TV in the USA. Unblock all Canadian TV channels in the United States with a simple-to ...

TV 1.0 was a rather straightforward affair, says Jason Fairchild, chief exec and co-founder of tvScientific. Major brands ...

Viant (NASDAQ: DSP), a leader in AI-powered programmatic advertising, announced it acquired IRIS.TV, a global content data ...

The advertising landscape in India is experiencing a seismic shift with Connected TV (CTV) gaining significant momentum, ...